Comprehensive Case Study | Restaurant
Louisiana Purchase Food & Spirits
LP on Main
brand strategy · visual identity · website · menus · email · advertising
A legacy restaurant ready to look like the destination it had become.
After nearly four decades as Louisiana Purchase, the restaurant was entering a new era. A new location, evolving culinary experience, and vision for the future called for an identity that felt as fresh and distinctive as the restaurant itself. The challenge wasn’t to start over. It was to build on the recognition and trust Louisiana Purchase had already earned while creating a brand that reflected where the business was headed.
Brand Identity
Refined the existing brand into a more cohesive visual system that could translate across digital, print, and guest-facing experiences.
Website Design
Translated the new identity into a polished digital experience designed to capture the restaurant’s personality.
Menus
Designed menus that balance usability with the visual character of the brand, making every customer touchpoint feel intentional.
Advertising
Created campaign graphics that bring the brand into the real world and give promotions a cohesive visual language.
